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businesspress > Blog > News > Customers in Europe rely on their Savings.
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Customers in Europe rely on their Savings.

BusinessPress
Last updated: October 31, 2024 7:12 pm
BusinessPress
Published October 31, 2024
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Families in Europe have an ever-increasing amount of savings, which raises doubts about whether consumer spending will help the region’s economy, which is already lagging behind that of the US.

This increase in savings at a time when consumers’ incomes are growing at the fastest rate in years defies conventional thinking about consumer behaviour and has led some to wonder if a paradigm change has occurred that could be detrimental to Europe’s future prosperity.

While some economists believe that things will soon return to normal, others predict a more permanent change. A lot hinges on how this puzzle is solved. Growth might take off if savings, which are at their highest level since the pandemic’s deadliest days, are unwound.

In Britain, the so-called savings rate was at 10.0% and has also been trending up for years to levels not seen since the pandemic, when consumers had fewer spending opportunities.

In stark contrast, the personal savings rate in the United States has been trending down this year as consumers gain confidence in growth.

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