Because they control between 60 and 80 percent of the cloud computing industry, Microsoft and Amazon Web Services (AWS) are allegedly impeding competition, according to the UK’s antitrust authorities. Following a 21-month study, the Competition and Markets Authority (CMA) of the United Kingdom concluded that Microsoft and AWS hold between 30 and 40 percent of the market.
Google, the industry’s third-largest rival, barely holds a five to ten percent market share. The remainder is divided among private companies who lack the ability to compete with the digital behemoths, making the market for Microsoft and AWS.
In order to avoid having to own the hardware and software for the programs they use on a daily basis, cloud providers allow users to use pooled computing resources whenever required, according to the research. Processing, storage, networking, and services that may be utilized to administer cloud applications are all included in this.
The research went on to say that due of the high startup costs, it is difficult for new businesses to enter the competitive cloud services industry. Additionally, because of the costs and the difficulty of transferring data across businesses, relatively few organizations switch cloud providers.
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