The world’s first and largest event devoted to forming the content creator economy, the 3rd edition of the 1 Billion Followers Summit, is featuring more than 300 keynotes, panels, and major sessions. The UAE Government Media Office is organizing the Summit, which will take place in the UAE from January 11–13, 2025, at the Museum of the Future, Dubai International Financial Center, and Emirates Towers. The topic of the summit is “Content for Good. These workshops will exchange experiences and provide insightful information on new media trends and the future of digital media. They will be guided by professionals from top social media platforms, multinational corporations, and well-known influencers from both local and international arenas.
Insights and Strategies from Global Experts
The Summit features over 300 keynotes, panels, and sessions, bringing together experts from leading social media platforms, global firms, and influential creators. These sessions will explore emerging media trends, the future of digital content, and strategies for fostering the creative economy’s role in global development. Alia AlHammadi, Vice Chairperson of the UAE Government Media Office and CEO of the Summit, emphasized its focus on equipping creators with the tools to expand their reach, enhance their social media presence, and adapt to the evolving digital landscape.
Key Highlights and Featured Speakers
- Zach King: In his keynote, King will trace the evolution of digital storytelling, from Vine to TikTok and YouTube, sharing insights on audience engagement and staying relevant in the fast-changing media space.
- Dr. Mike (Mikhail Varshavski): In a fireside chat, Dr. Mike will discuss the impact of evidence-based, credible content in reshaping social media influence.
- Abdulrahman Abu Malih: The entrepreneur and founder of Thmanyah channel will share his journey from YouTube success to launching a paid podcast platform, highlighting his career’s evolution.
Masterclasses to Empower Creators
- Paul Bakaus (Spotter): A 10X Your Video Creativity with AI” session will demonstrate how creators can use Spotter Studio to brainstorm, plan, and adapt trends while maintaining their unique style.
- Marina Mogilko: In 8 Hours of Work to 4 Hours Thanks to AI,” Mogilko will share AI-driven hacks to boost productivity and streamline content creation.
- Zack Honarvar (Creator Now): Honarvar’s masterclass, Simple Secrets to Making Your First Dollar, will offer actionable tips for monetizing content effectively.
Panels Exploring Diverse Perspectives
- Caspar Lee and Sasha Kaletsky: The duo will discuss their journey from YouTube to the creator economy in Caspar Lee’s Journey from YouTube to Investing.
- Bidon Waraq Podcast Team: Faisal Al Aqel and Munira Al Sharifi will explore creating impactful political and social content in The Journey of Bidon Waraq.
- Abdullah Al Khurayef and Abdullah Mashout: A session on leveraging X (formerly Twitter) for branding, real-time interaction, and innovative monetization opportunities.
Tackling Critical Issues
Prajakta Koli and Gurpreet Singh: A panel on From Local Creator to Global Brand will explore the collaborative efforts that propelled Koli’s success.
Vincent Flibustier: In I Fooled the Masses – The Danger of Fake News, Flibustier will examine the rapid spread of misinformation and the importance of responsible media practices.
