Everyone is wondering if this year’s “Barbenheimer,” the record-breaking, industry-lifting summers combination of “Barbie” and “Oppenheimer,” will be “Glicked,” the potentially record-breaking, industry-lifting pre-Thanksgiving combination of “Wicked” and “Gladiator II.” Perhaps. I hope so. However, it’s difficult not to feel that everyone isn’t getting the message.
Because the fate of Hollywood is not dependent on who will see both movies on the same day. Who will watch “Wicked” in the same row will determine this. Sharing a tub of popcorn and Twizzlers. families.
I would never disparage the Oscar-winning film “Oppenheimer,” which did remarkably well with viewers considering its serious biography genre. Double-feature combos are undoubtedly a fresh and entertaining approach to engage people and boost the box office. “Gladiator II” appears to be a gas for its part. However, “Barbie” and now “Wicked” were the films that caused a significant number of seats to be filled: At the domestic box office this weekend, Universal Pictures’ musical adaption brought in $114 million, which was more than the $55.5 million garnered by Paramount’s epic about swords and sandals. And if “Moana 2” achieves its anticipated $125 million opening, it will be the film that does so over Thanksgiving weekend. The large, joyous films that the whole family can enjoy, not the R-rated, demographically focused productions.
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