Just Eat Takeaway (TKWY.AS), a food delivery service, announced on Wednesday that it is collaborating with e-commerce business Rokt to leverage its artificial intelligence technology to improve post-purchase ads on Just Eat’s websites and applications.
According to a joint statement from the firms, the new agreement would allow Rokt Ads network marketers to send customised messages to Just Eat’s 82 million customers.
After the pandemic-driven surge subsided, meal delivery companies are looking for other avenues to increase revenue streams. These include expanding their product line to retail locations, increasing advertising, and utilising AI to enhance delivery logistics.
The deal would allow Rokt network advertisers to display customised messaging to consumers on Just Eat Takeaway’s platforms while they confirm or monitor their orders.
Through its local brands, Just Eat operates in 19 countries, including the US, Germany, and Britain. Just Eat refused to provide financial or contractual information when contacted by Reuters. A comment from Rokt was not immediately available.
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