Written by 7:48 pm News, Technology

Media Kings Are no Longer Search Engines: Long Live Artificial Intelligence

Media Kings Are no Longer Search Engines: Long Live Artificial Intelligence

Look up ferry schedules, locksmiths, or technical services on Google. Frequently, the outcome is unsatisfactory. Advertisements and manipulated responses are the opposite of what the user is looking for. Generative AI is changing this dreadful Artificial system.

Google’s closed algorithm has long been a source of dependency for media organisations. For a long while, “tricking” the search engine was more valuable than content dependability. Headlines on Google were written. Users can now ask for what they want without losing context, all thanks to generative AI.

The media environment as a whole is evolving. OpenAI, the company that created ChatGPT, and other generative AI projects use media to train AI and find relevant content. Amazon Claude, Google Gemini, Microsoft Copilot, and ChatGPT are also in line. It is necessary to follow these giants in a similar manner, as they provide cloud credits to all models of generative AI. However, they also have to negotiate. Last year, OpenAI also partnered with German multinational Axel Springer and The Associated Press (AP)

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