Ansa, a business that assists retailers in creating and providing customized virtual wallets, has disclosed exclusively to TechCrunch that it has successfully closed a $14 million Series A fundraising round.
The most recent round of funding for Ansa was headed by Renegade Partners and featured participation from new investor B37 Ventures as well as longtime investors Bain Capital Ventures, BoxGroup, and Wischoff Ventures. With this most recent investment, Ansa has secured almost $20 million in venture funding, including a $5.4 million seed round. Only the Series A was raised “with a significant valuation multiple,” according to the company, which declined to disclose its current valuation.
According to the startup, female investors comprised 95.6% of the Series A investment. These investors included Renata Quintini of Renegade Partners, Nichole Wischoff of Wischoff Ventures, Christina Melas-Kyriazi of Bain Capital, Nimi Katragadda of BoxGroup, and Silvija Martincevic, a former executive at Affirm.
Ansa is a San Francisco-based company founded in 2022 by JT Cho, a former software engineer at Affirm, and Sophia Goldberg, a former product manager of Adyen. The company aims to help businesses process small payments and reduce expensive credit card fees by developing a white-labeled digital wallet infrastructure.
In other words, according to Goldberg, Ansa is developing a “wallet-as-a-service,” or embedded customer balances, which will enable any retailer to introduce a customized, flexible payment method.
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