During the three days of the ITB Berlin 2025 travel and tourism show, Emirates Airlines signed eleven key partnerships to wrap up its participation. More than 6,000 people visited the airline’s pavilion, and executives held 270 high-level meetings, according to a statement released on Friday. Alongside its sustainability initiatives, the pavilion featured the newest A350 cabin goods from Emirates.
On the margins of ITB Berlin, Emirates also extended its Memorandum of Understanding with the Austrian National Tourist Office (ANTO), reaffirming its continued dedication to drawing tourists from all over its worldwide network to this European entry point. Emirates celebrated 20 years of service to Vienna last year, and the renewal comes as the airline has already transported over 5 million passengers between Dubai and the Austrian city.
In a similar effort to promote Malta, emirates and the Malta Tourism Authority also inked a Memorandum of Understanding to increase inbound travel to the Mediterranean gateway from its worldwide network.
This year, ITB Berlin acted as a launching pad for the airline’s growing cruise alliances. The airline’s strategic ties with TUI Cruises, Costa Cruises, and AIDA Cruises were extended and expanded in support of its long-standing commitment to promoting Dubai as a preferred worldwide cruise destination and hub.
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