Written by 3:34 am News, Startups

Protecting the Interests of Small Retailers in the Event That Fast-Trading Platforms Use Predatory Pricing

Protecting the Interests of Small Retailers in the Event That Fast-Trading Platforms Use Predatory Pricing

If quick commerce and ecommerce companies’ predatory pricing strategies hurt small traders’ and traders’ businesses, the government will “give a serious thought,” according to Finance Minister Nirmala Sitharaman.

“Small traders and retailers need to be supported in this country, so looking after them is important. We will need to consider carefully cases where their businesses are being impacted by predatory pricing or large financial resources. At an event hosted by News18 on Monday, September 16, Sitharaman responded by saying, “The minister of commerce and industry remains seized of the matter.”

Sitharaman has recently become the second union cabinet minister to criticise e-commerce sites like Flipkart, which Walmart supports, and Amazon India, with her veiled criticism.

Union Commerce Minister Piyush Goyal stated last month that the enormous growth of e-commerce should be taken seriously rather than as a source of pride. He also mentioned that the decline in small-scale traders due to the sector’s rise underscores the disparity between small and large retailers.

He added that Amazon India’s strategy to offset its losses informed its plans to invest billions of dollars in India. He later clarified that the Centre supports fair operation of online marketplaces rather than opposing them.

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