Aug. 8, Stockholm (Reuters) – Following a June charge by the commission for violating the bloc’s tech regulations, Apple (AAPL.O), opens new tab on Thursday modified its policy in the European Union to permit developers to communicate with their customers outside of its App Store.
As per the Commission’s ruling, Apple is only permitted to allow steering through “link-outs”—that is, app developers can incorporate a link in their app that directs users to a web page where they can finalise a contract.
According to Apple, developers can now interact with one another and advertise deals that are available from within their app—not just on their own website.
Apple, however, is going to implement two new fees: a one-time 5% acquisition fee for new users, and a 10% store services fee for any sales that app users make within a year of installing the app, regardless of platform.
Apple currently levies three different kinds of fees: an optional fee for the payments and commerce services, a reduced commission for all digital goods and services sold through the App Store, and a core technology fee for the less than 1% of apps.
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