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businesspress > Blog > News > Bombay High Court Orders Social Media Companies To Remove NSE MD Deepfakes
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Bombay High Court Orders Social Media Companies To Remove NSE MD Deepfakes

BusinessPress
Last updated: July 20, 2024 9:09 pm
BusinessPress
Published July 20, 2024
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Mumbai, July 20 (PTI): The Bombay High Court has ordered social media companies to move quickly to remove purported deepfake videos that purport to show the chief executive officer and managing director of the NSE making stock recommendations.

In the July 16 order, a single bench of Justice R I Chagla also ordered social media companies like Facebook, WhatsApp, Instagram, and Telegram to remove or delete any user accounts that violate the NSE’s (National Stock Exchange of India Limited) trademark.
The HC stated, “The Plaintiff (NSE) has the advantage of convenience, and if the ad-interim (temporary) relief requested is not granted, the Plaintiff will suffer irreversible loss and/or harm.

The NSE further asserted that certain offenders had allegedly circulated false and misleading advertisements on social media sites like Facebook, Instagram, and WhatsApp while using its trademark. According to Judge Chagla, NSE has established a “strong prima facie case” for the ad-interim relief it seeks for rights infringement against intermediaries and unidentified perpetrators.

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