Ferrari’s marketing director has resigned after 16 years with the company, just weeks after a backlash over the unveiling of the supercar maker’s first-ever electric vehicle, the Luce. This week, the company announced that Enrico Galliera would resign his position as chief marketing and commercial officer. Massimiliano Di Silvestre, the former head of BMW Italy, will succeed him in July.
Ferrari praised Galliera for his service and announced that he had “decided to embark on a new chapter in his professional journey – a decision shared with the company some time ago.” When the Luce was first shown in May, it received widespread criticism. Ferrari did not mention the launch in its statement regarding Galliera’s departure. Galliera, according to CEO Benedetto Vigna, “has played a significant role in the company’s growth and in strengthening the Ferrari brand worldwide.”
Galliera’s responsibilities included determining which clients may acquire the luxury car manufacturer’s highly sought-after vehicles. “He has the gratitude of the entire Ferrari team, as well as my personal best wishes for the future,” Vigna stated in the statement. Galliera has participated in many of the firm’s major events since taking on the role in 2010. Ferrari’s first production hybrid hypercar, LaFerrari, which combines a petrol engine and an electric motor, debuted in 2013.
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