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businesspress > Blog > Business > Trump Wants AI to Be labelled ‘Super Intelligence’. Will it Work?
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Trump Wants AI to Be labelled ‘Super Intelligence’. Will it Work?

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Last updated: September 23, 2026 3:50 pm
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Published September 23, 2026
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“Artificial intelligence sounds fake,” US President Donald Trump said, and he would like it to be renamed “super intelligence”.Trump stated in a wide-ranging speech to the United Nations General Assembly in New York on Tuesday: “Welcome to the new world of super intelligence – SI.

Some of the president’s close associates instantly began using the word but experts told the BBC it is unlikely to catch on widely in the business as a name used to refer to more advanced systems. It is part of a series of rebranding moves by Trump, who had the names of Lake Ontario and the Gulf of Mexico altered on U.S. maps and official communications.

“In the future, all documents of the United States, and ideally, the world, will be corrected to reflect the more appropriate phrase ‘super’ vs ‘artificial’. So it’s called ‘super intelligence,’ ” Trump stated. Over the past week, Trump has urged his social media followers to vote on several possible new names for AI like superior intelligence, extreme intelligence and supreme intelligence.

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